What Is BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) e-commerce platform that enables merchants of all sizes to build, innovate and grow their businesses online. As the leading open SaaS solution, BigCommerce offers merchants enterprise-class functionality, customization and performance with simplicity and ease of use. Hundreds of thousands of companies in 150 countries and numerous industries use BigCommerce, including Ben & Jerry's, S.C. There are Johnson, Skullcandy, Sony and Vodafone.
Who Uses BigCommerce?
Designed for retail businesses of all sizes, it is a cloud-based tool that allows businesses to create eCommerce websites using customizable themes/templates and manage sales through a centralized dashboard.
What Are the Pros and Cons of BigCommerce?
| Pros | Cons |
|---|---|
| No platform/can fees (unlike Shopee) | Not so easy to set up: our users found some things difficult to locate and/or understand. This is not an ecommerce quick fix", but it is possible with some time and patience. |
| Great built-in, user-centric (free) features that keep the price down fast | Revenue-based billing can disadvantage stores with very tight margins |
| Seamless multi-channel integration. If you're dealing with the same ad space as basic video, BigCommerce is a simple Next Step. | |
| SEO support for organic growth |
Great for BigCommerce
➤ New and ambitious e-commerce store . BigCommerce is super scalable: Although plans start at just $29.95, the best plans can support Ben & Jerry's, Toyota, and Kodak.
➤ Shops that sell on other platforms (eg Instagram, Etsy, eBay) as well as through their own store. If you already have a strong presence on other platforms, BigCommerce is a natural choice.
➤ Well-established e-commerce stores that have outgrown their current platform. As mentioned above, BigCommerce is second to none and has a range of helpful tools and guides for a smooth transition.
We do not recommend BigCommerce for…
➤ Sold in small sizes. If you have a few products to sell, that's fine with BigCommerce, but you need to go easy on the features you don't take full advantage of (like why you wouldn't butcher a turkey with a chainsaw). Try Wix instead.
➤ A quick/easy setup. If that's a priority for you, check out Shopify instead: it scores better in user tests, but you'll pay additional transaction fees (unless you use Shopify Payments as your payment gateway).
| Plan | Features | Our Verdict |
|---|---|---|
| Standard | •Unlimited number of products to sell •Unlimited staff accounts •Multiple sales channels, including eBay, Amazon Facebook, and Google Shopping •Coupons, discounts, and gift cards •Real time shipping quotes •Product ratings and reviews | A good, budget starting point, but lacking some important features for scaling – namely abandoned cart recovery (which Shopify includes on its cheapest plan) |
| Plus (our top choice) | Standard plan features, and: •Abandoned Cart Recovery •Customer groups to reward frequent shoppers •Store credit cards | Strikes the perfect balance – great features at a reasonable price. Worth upgrading to this plan even if you’re under the revenue threshold |
| Pro | Plus plan features, and: •Google customer reviews •Product search filtering •Custom SSL (Secure Sockets Layer) | A logical step up for ecommerce businesses with a growing inventory. Product filtering will greatly improve the user experience |
| Enterprise | Pro plan features and: •Priority support •API support •Custom facets (product filtering) •Price lists | Worth it for the largest businesses, but don’t rush to upgrade otherwise. You can pay to upgrade your revenue limit on the Pro plan instead. More info Click |
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